Nio’s sub-brand will share its swap stations, says CEO
Sharing battery swap stations between Nio and its sub-brand is just the beginning, and more brands will join in the future to form the "Nio…
Why is Nio launching sub-brand?
Nio's competitors are accelerating their all-around presence, leaving no segment of the price range untouched.
Nio confirms it will enter mass market via new brand
"The Nio brand has a similar relationship to the new brand as Lexus has to Toyota, and Audi has to Volkswagen," said William Li.
Nio said to release new model of its sub-brand as soon as first half of next year
Vehicle development for the Nio sub-brand is already underway in Hefei, with Nio product planning director Yu Bin already involved in the…
Nio’s potential sub-brand said to target $31,300 market
Nio is assembling a team internally to secretly create a new lower-end sub-brand that will target a market priced around RMB 200,000 yuan ($31,300).
Nio reportedly to launch new brand with lower positioning
Nio is planning to launch a new brand with a lower positioning, which insiders are calling a sub-brand, yicai.com reported Thursday.
Nio earnings call: Creating new brand to enter mass market is a possibility
Chinese electric vehicle maker Nio reported unaudited financial results for the fourth quarter and full-year of 2020. The company’s executives…